Annabel has been a certified AFL player agent with Hemisphere Management Group since 2012 and was proud to be one of the first female accredited agents in the industry. Now serving as Head of Commercial, she oversees brand partnerships, sponsorships, and off-field opportunities for the firm’s clients. Over more than a decade, she has built a strong reputation for advocating for athletes and guiding them through every stage of their professional journey — from the draft and contract negotiations to commercial growth and life after football. She has worked closely with a diverse range of players, focusing on tailored career management and long-term success, with an approach grounded in trust, integrity, and a genuine passion for athlete development.